George Tice, Senior Advisor at EPPA

George Tice

Senior Advisor

A veterinarian with 28 years of business and corporate experience in Elanco Animal Health, George brings to EPPA a broad understanding of veterinary medicines and feed additives as well as the needs of veterinarians, pet owners, farmers and livestock companies.

His last role in Elanco was Executive Director for Public Policy at Elanco Europe and International and previous to that George was Director of Regulatory Affairs, responsible for all regulatory submissions and regulatory compliance in Europe.

As a veterinarian, George has a working knowledge of the global livestock markets, especially in terms of health and welfare, as well as the regulatory and policy frameworks in which they operate, with particular expertise in Europe and in poultry. His original training and interest was in cattle and he has a master’s degree in Tropical Cattle Medicine from his time in South Africa between 1991 and 1994.

George is also Member of the Royal College of Veterinary Surgeons (UK) and author of a number of peer-reviewed scientific publications.

+ Executive Director for Public Policy for Elanco International (EMEA Africa, Asia and Latin America).

+ Director of Regulatory Affairs for Elanco EMEA,

+ Global Director of Marketing Strategy for Elanco

+ General Manager and Director Elanco Eastern Europe North Africa Middle East

+ International Marketing Director for Elanco’s Poultry Products,

+ Technical, Marketing and Sales Management roles in Elanco’s UK and Irish Affiliate

+ Farm animal veterinary practice in UK and then farm animal teaching staff of Medical University of Southern Africa

+ Veterinary degree, Bristol University Veterinary School ( BVSc and MRCVS)

+ Master’s degree in Tropical Cattle Medicine from the Medical University of Southern Africa (MMedVet)

Areas of practice

Agriculture, Food & Beverages


Agriculture, Food & Beverages

Crop Protection
Animal Nutrition
Animal welfare
Veterinary Medicines
Fertilisers & Biostimulants
Agricultural Trade Associations
Digital Farming
New Breeding Techniques
Food Additives
Food Supplements

Impact Assessments


Impact Assessments

Socio-Economic Analysis
Analysis of Alternatives
Dossier Building

Areas of practice

Agriculture, Food & Beverages
Impact Assessments

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