jacobo.truan@eppa.com

Jacobo Truan Aguirre

Account Director

In an ever more complex political scenario in the EU, analysing the European political context is essential in any Public Affairs strategy. May it be in regulatory strategies or policy implementation, the complexity of the political forces which represents EU citizens at local, national or European Level condition the present and the future of Businesses.

Jacobo truly believes in the importance of dialogue between businesses and governments. At EPPA, Jacobo acts as advisor on highly political topics in highly regulated sectors and its main area of specialization is the European Parliament´s procedure and political dynamics analysis.

Jacobo has worked in key dossiers such as the latest reform of the Common Agricultural Policy, the e-cigarettes legislation in the EU and its implementation at national level or the revision of the EU fertilisers regulation, where he led a team to ensure sustainable usage of fertilisers in the European agriculture by connecting businesses, governments and society into a common objective, ensuring a strategic alignment with the objectives of the Green Deal.

+ Advisor at the European Parliament and at the Spanish Permanent Representation to the EU.

+ Jacobo has worked at several multinational companies on Public Affairs and Institutional Relations, like MAPFRE and at the Spanish Confederation of Entrepreneurs (CEOE) as an international affairs consultant, making country- risk analysis for Spanish businesses.

+ Degree in International Relations from the Complutense University of Madrid

+ Master’s degree in International Affairs from the Universidad Pontificia de Comillas (ICADE) in Madrid,

+ PHD candidate in Political Science and International Relations, where he researches on the interface between governance systems and technological and societal changes.

Areas of practice

Agriculture, Food & Beverages

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Agriculture, Food & Beverages

Crop Protection
Animal Nutrition
Animal welfare
Veterinary Medicines
Fertilisers & Biostimulants
Agricultural Trade Associations
Digital Farming
New Breeding Techniques
Food Additives
Food Supplements

Chemicals, Climate and Circular Economy

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Chemicals, Climate and Circular Economy

Chemicals Strategy for Sustainability
REACH
RoHS
CLP
Biocides
Industrial Emissions Directive
Food Contact Materials
Packaging and Packaging Waste
Waste Framework Directive
Sustainable Products Initiative
Substantiation of green claims

Capacity Building

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Capacity Building

Analysis
Monitoring
Management Advice

Disruptive Technologies, Health & Lifestyle

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Disruptive Technologies, Health & Lifestyle

Nicotine Delivery Products
Collaborative economy
Medical Devices
Pharmaceuticals
Biotechnology
Textile materials
Innovation policies

Security & Mobility

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Security & Mobility

Artificial Technology
Infrastructures
Urban Mobility

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