|
David
Grayson, Senior Adviser to EPPA for
Sustainable Business Excellence and Director of Business in the
Community has completed the sequel
to, "Everybody's Business - Managing risks and opportunities
in today's global society", which he co-wrote with Adrian
Hodges, IBLF Director, The Americas. This practical handbook and
resource empowers managers to meet changing expectations from
customers, employees, communities and investors.
Corporate
Social Opportunity, by the authors of the best-selling Everybody's
Business moves the argument from the 'why' of corporate social
responsibility (CSR) to the 'how' and beyond-to a future where
CSR is perceived as an opportunity for business both in terms
of reaping the benefits of retaining brand or organisational value
and by developing new products and services, serving new markets
and adopting new business models. This is not always a story of
black and white, of what is right or what is wrong. Often it embraces
apparently conflicting demands which require the application of
judgement, guided by a clear sense of overall direction and corporate
purpose. This book is designed to act as a compass for aiding
navigation through such dilemmas and complex decisions. Using
examples of current good practice, detailed interviews with leading
CEOs and newly created diagnostic planning tools, all framed within
a seven-step model for making CSR happen, the book aims to provide
a practical guide to help business leaders and their managers
understand how to assess the impact of corporate social responsibility
factors on their core business strategy and operations and help
them identify and prioritise between subsequent options and resulting
business opportunities.
The
book was published in July 2004.
For
further information see Corporate
Social Opportunity
|
